Tracking problems

Find and fix tracking problems

The most common reasons pixels and analytics count wrong or not at all. Each page shows how to spot the problem, how to check it yourself and how to fix it.

• Meta Pixel firing twiceDuplicate PageViews and purchases in Events Manager, and campaign numbers that look too good.
• Google Analytics 4 not collecting dataThe realtime report stays empty, or the numbers suddenly dropped.
• Tracking fires before cookie consentPixels and analytics load before anyone has clicked anything in the banner.
• Consent Mode v2: set up correctly?Google Ads warns, retargeting lists stop growing, or the state stays “denied” after consent.
• Tracking keeps running after “reject”The banner stores the rejection, but pixels and analytics keep loading.
• Wrong pixel ID or measurement ID installedThe tracking tag loads, but the data lands in a different account.
• Tracking gone after an updateAfter a theme or plugin update, pixels or analytics are missing and nobody noticed.
• “Reject” only on the second layer“Accept all” is visible right away, “Reject” only after clicking “Settings”.